More than 300 creative industry professionals gathered at the Europe-Asia roundtable sessions (EARS) of 2014, a four-day event that wrapped up in the Finnish capital of Helsinki on September 7. 
One of the crucial talking points highlighted during the event was the emergence of China as a target market by western creative industry entrepreneurs, as well as means to break into the Chinese market.
Zhang Yan, a former Chinese Ambassador to India and the current executive director of the non-governmental organization Asia-Europe Foundation, believed that creative industries have a great future and will continue to soar in the years to come.
Read more: Shanghai Daily
