Finnish fashion, lifestyle design Hong Kong pop-up store


Ten Finnish apparel, shoes, accessories and lifestyle brands, exhibited with a ‘Lifestyle Finland’ pop-up store in PMQ, Hong Kong during 10 September – 8 October 2016. It was an attempt to enter the market, position Finnish fashion and lifestyle design, increase their export share and publicize the image of Finland in the Hong Kong market.

On 17 September members of the Finnish Chamber of Commerce in Hong Kong were invited by Finpro and Match Showroom for a private tour to review the freshly-on-shelf products. The guests could also pre-order the next season products by trying the samples. Customers got 10% of their total purchase, as well as a Goodio chocolate and a sip of the signature cocktail of the event ’Lifestyle Finland’ event.

Source: FinnCham Hong Kong






About Joakim Persson

Freelance business and lifestyle photojournalist

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