Lars Lund Rasmussen, who served as Denmark’s Consul General in Chongqing, China, from February 2017 to August 2019, has taken on a new role as General Manager of Famobra GmbH’s operations in the APAC region from in Singapore, where he is based. His career has been deeply connected to Danish business interests in Asia, blending diplomacy, trade, and recruitment expertise.
As head of mission in Chongqing, he represented Denmark and Danish interests across Chongqing, Sichuan, Yunnan, and Guizhou provinces, leading all activities of the Danish Trade Council in the region. Prior to that, he worked in recruitment for the logistics sector in Asia and held roles at Salling Group, a major Scandinavian retail company.
“Having lived and worked in Asia for many years, I have a deep understanding of the market and its culture,” he says, reflecting on his long-standing engagement with the region.
Lars Lund Rasmussen’s latest position is within Famobra GmbH, a subsidiary of the Fleggaard Group, a Danish family-owned company headquartered in Kruså, Denmark, near the German border.
Famobra distributes and sells goods within Fast-moving consumer goods. It is based in Harrislee, a suburb of Flensburg and distributes goods to over 400 customers in 50 countries. its leadership remains strongly Danish. Morten Ryholl Skjerning, CEO of Famobra Group, is also Danish, further reinforcing the Nordic presence in the company’s expansion into Asia.
