Danish design brand Fritz Hansen has relaunched its Fritz Hansen Place in Jakarta, introducing an expanded concept that blends Scandinavian craftsmanship with Indonesian cultural elements.
The newly renovated venue now functions as an immersive design space rather than a traditional showroom. It includes a café, a curated Soundroom and several collaborative installations created with Indonesian designers and artisans.
Among the highlights is the limited-edition SUMBA Lounge collection on the second floor, combining the SUMBA Ro and Fri lounge chairs with colours and textiles inspired by traditional woven fabrics from Sumba. The relaunch also features Tenun – Weaving the Thread of Indonesia, an installation developed with designer Yuni Jie and Floorstudio, translating Indonesian weaving heritage into modern wall art and carpets.
Pieces such as White Stillness, Aurora Dream and Weave of Timor reinterpret regional textile traditions in a contemporary form. The venue also showcases basket-based totem installations made in partnership with Du Anyam.
On the top floor, visitors can view selected pieces from Fritz Hansen’s Poul Kjærholm collection. The Soundroom, equipped with a Dynaudio audio system, offers separate zones for vinyl, CDs and private listening.
The Fritz Hansen Café completes the space with Scandinavian-inspired hospitality and a menu of coffee and pastries.
Source: Prestige
