GWS Production AB (Sweden), provider of personal security service Safeture, is establishing a subsidiary in Singapore in 2016, which will enable getting closer to the market and the Asian customers. The company has since 2015 been represented by a regional sales office in Kuala Lumpur, Malaysia, but decided, based on the customer needs, to establish local presence also in Singapore with GWS Production (Singapore) Private Limited.
GWS has developed the service concept Safeture, a personal security service when traveling, which provides critical information about disasters and other threats, directly in the traveller’s smartphone through an app that is easily downloaded. As part of the Safeture global sales strategy, GWS has identified local presence as an important step in growing in the dynamic Asia Pacific region.
Andreas Rodman, CEO at GWS, commented that their decision to establish a subsidiary was based on conclusions from direct dialogues with customers located in Singapore.
”Our customers want local sales presence with support in their time zone and language, and with today’s announcement we can serve them even more efficiently. Moreover, they prefer to sign contracts with a locally established company, which has to obey the local legislation. Singapore is a strategic hub in the Asian region and industry, and we want to take advantage of the dynamic environment there. But this office will of course be working tightly with the parent company in Sweden. One of our employees in Sweden will move down to Singapore in the end of the summer, and be responsible for driving local sales and business development.”
The subsidiary will be operating as of mid April, focusing mainly on signing contracts and establishing cooperation with global, Asia-based customers within the security, insurance and telecom industry.
GWS, Global Warning System, was founded in 2009, triggered by the experience with a global SARS epidemic, the 2004 Indian Ocean tsunami and the Mumbai terror attacks. The mobile device based aims to protect the traveller by real-time tracking and providing valuable real-time information about disasters and other threats that could have impact on her/him. The system consists of a range of services that are delivered via the trave;ler’s mobile phone and is provided to both businesses – Safeture Pro, and to private individuals – Safeture.