H&M eyes China’s smaller cities

Increasing competition in China’s top tier cities has prompted Swedish retailer H&M to take to smaller centres.swe_cn_handm

H&M plans to open between 80 to 90 stores across China this year, most of them in lower tier cities. It already has stores in smaller cities including Daqing, Meishan, Baicheng, Weifang and Zhangjiajie.

Read more: InsideRetail Asia