IKEA Thailand has announced on May 23 that its online store is now launched to facilitate customers across Thailand.
According to IKEA Thailand, the customers using online shopping service will meet with the same journey and impression customers get when they visit a physical IKEA store.
“We see the potential – it is a potential in Thailand for IKEA. We have only been accessible within Bangkok so far, and now we will be accessible for people from across the country,” Lacia Sherlock, the deputy retail manager for Thailand, Singapore and the Philippines, said.
“The delivery prices need to be affordable and all the services need to be accessible for consumers living outside of Bangkok, so that they are able to get the assembly or whatever they need.”
In order to provide the customers with more convenient channel to access its products, IKEA’s shop online service will be available to serve its shoppers 24 hours a day and from anywhere in Thailand.
“We aim to provide an impressive online shopping experience similar to the shopping experience customers get when visiting our physical stores. The online store has been available in Singapore and Malaysia within Southeast Asia,” Sherlock added.
Ahead this official launch, IKEA’s e-commerce service had its soft-launch on March 26 to test the system and procedures to make sure the service was fully functional before it was official launched.
“We are looking at achieving 17,000 online orders this year. We believe that the IKEA Online Store will help strengthen IKEA Thailand and drive sustainable growth, as our popular in-store shopping experience is complemented by our new online offering,” Sherlock expected.
Source: The Thaiger