Norway’s Mowi to launch salmon products with JD.com

Photo: Mowi’s website

Mowi China, world’s largest Atlantic salmon producer headquartered in Norway, is partnering with JD.com, a Chinese e-commerce company headquartered in Beijing to launch new fresh salmon products.

As JD.com announced on its corporate blog on May 31, the release of salmon products will be the first products that were launched from Mowi China’s First Factory in Mainland China via JD.com.

The launch came from the intention to meet China’s demand for salmon that has risen significantly in recent years. Particularly, in 2018 it has increased by 100% over the previous year.

Mowi’s new products includes four brand new salmon that are expected to be sold during JD’s June 18 anniversary sales festival period.

Photo: Mowi’s website

“As Chinese consumers have become busier and more health-conscious, they are welcoming high-quality seafood products that are delicious and quick to prepare,” said Emily Zhang, Commercial Manager of Mowi China. “As we open our first processing facility in mainland China to expand in the hugely promising mainland Chinese market, we are confident that JD’s deep understanding of Chinese consumers and unparalleled logistics network make them the perfect partner for us.”

“With our commitment to providing the freshest, highest quality products possible for our consumers, we are excited to further strengthen our partnership with Mowi China,” said Max Cao, General Manager of Seafood Procurement at JD.com. “Busy and sophisticated JD shoppers will jump at the chance to purchase these delicious, tailor-made new offerings of top-quality salmon, with quality and delivery assured by JD’s signature in-house logistics and cold chain network.”

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