Most travellers outside Scandinavia will be unaware that Thai offers probably the best “premium economy” seating anywhere in the world on B777-300ER flights departing Copenhagen and Stockholm for Bangkok.
After all, what other carrier provides fully-flat bed seating disposed 1-2-1 when passengers buy a premium economy class return priced at DKR 13,014 (£1,464)?
But if the product is so good then why doesn’t Thai offer it on other routes? Because the Scandinavian market is unique.
Scandinavian travellers are more egalitarian than those elsewhere and this fact prompted national airline SAS to ditch first class way back in the 1980s.
What it means is that if foreign airlines wish to sell their premium products in Scandinavia they must price creatively. And that is the case at Thai Scandinavia.
Read more: Business Traveller