Zhong Shang (China) enters into joint venture in Denmark

After having worked very successfully together with a group of Danish design companies in Copenhagen for a number of years, the Chinese company Zhong Shang decided to form the joint venture COOHÉ Denmark A/S, aiming at developing products for the Danish and European markets as well as bringing Danish design to China.

Zhong Shang designs, develops, produces and distributes cosmetics, personal care products and houseware products with brand licenses from world famous cartoon brands such as Hello Kitty, Barbie and Snoopy.

IMG_6342Denmark’s strong design competence was the main reason for Chinese Zhong Shang’s decision to establish a joint venture in Copenhagen.

“When it comes to Nordic design, Denmark has a unique reputation, many passionate designers and several world-famous brands. These are all factors which Chinese consumers find attractive. Through our joint venture in Copenhagen, we wish to make Danish design as well as Denmark’s special, high-quality lifestyle available to consumers in China”, says Tinghua He, Owner of Zhong Shang & COOHÉ Denmark A/S.

Zhong Shang chose Copenhagen for good reasons: a strong tradition for great design and architecture; a large, existing Copenhagen network of designers, market opportunities for their own products; as well as Copenhagen being an international gateway for Chinese companies wishing to enter the European market.

Zhong Shang supplies products to leading chain stores in China, Korea and Japan such as Watsons, Mannings and 7-11. The company was founded in 2006, has more than 500 employees and develops more than 600 products every year.

The joint venture was realized with the assistance of Copenhagen Capacity, the Danish capital city region’s official organisation for investment promotion, business development and cluster growth. Copenhagen Capacity helped Zhong Shang with, among other things, strategic advice, provision of location benchmarks and market analyses, contact to Danish companies, business partners and service providers.

Copenhagen Capacity enables all companies considering locating or expanding their operations in Copenhagen to succeed and achieve their business goals. Their services are open to all foreign-owned companies and are free of charge.

Copenhagen Capacity was founded as a non-profit organisation with the mission to grow business capacity in the Copenhagen region.

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