Folke Engholm at Nordic Innovation House Singapore

Team Nordic Innovation House Singapore attended on 15 October 2019 the ’Viral Access on Micro-Influencers’ breakfast talk hosted by the Swedish Chamber of Commerce in Singapore. A rare opportunity to meet Folke Engholm, CEO/Founder of Viral Access, who shared key insights on using social media as a platform to strategise, scale in new markets and create brand awareness.

“Indeed, times have changed in this era as we focus to bring more Personalisation, Authenticity, and Community to the table,” Team Nordic Innovation House Singapore wrote on twitter after the event.

The session led to a better understanding of using cost-effective social media and influencers to generate accurate reach for brands. Folke Engholm has helped companies like Spotify, Mercedes-Benz, and Daniel Wellington to set foot in Asia through over 10 million micro-influencers.

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Nordic Innovation House Singapore is currently gearing up for several major events in Singapore.

This week, from 21-25 October, Nordic Innovation House Singapore is having a booth at the ITS World Congress 2019 in Singapore Suntec Convention, Level 4. If you’re in the city, come to visit the ITS Nordic Pavilion No. 97 to hear smart mobility companies pitch their innovative solutions and network with the ITS community. The pavilion is co-organised with ITS Norway, ITS Estonia, ITS-Sweden, ITS Finland, and co-funded by Nordic Innovation.

Another big one coming up it the SG FinTech Festival x SWITCH Singapore with expected over 60K attendees worldwide from 11-15 Nov in Singapore.

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About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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