Singapore Telecommunications (SingTel) on July 20, 2007 announced its entry into the pay television market, offering an Internet protocol-based service to challenge the monopoly of rival StarHub.
SingTel’s Chief Executive for Singapore operations Allen Lew said SingTel will spend S$30 million in the current fiscal year to develop the service.
“The next generation of television watching has arrived. Customers have been calling for choice and flexibility in the pay TV market and now they have it,” said Allen Lew.
To attract customers, SingTel is offering a competitive price, with subscription charges starting at just S$15 a month (before GST).
