Singaporian brand consultancy BrandAsian has been appointed by Snorre Food to reposition its Norwegian seafood business in Southeast Asia.
According to BrandAsian CEO, Joe Baladi, Snorre is the latest firm to take on his firm’s breakthrough brand development methodology for Asian SMEs.
“The process we have created is not an alternative in the sense that it replaces the strategic, multi-phase linear approach that most of the leading consultancies use and recommend. In spite of the resistance, SMEs want and – most of the time – desperately need intelligent, rational and effective branding,” he added.
