Volvo has appointed Rocket X as its advertising agency in Singapore, following a closed-door three-way pitch.
The account was held previously by Euro RSCG, which is still aligned with the Swedish automobile brand in Asia. Globally, Euro had lost its 15-year hold on the business to Arnold Worldwide and independent shop Nitro in April 2007.
In September, SM Motors, the car’s local distributors held a closed-door pitch before appointing Rocket X.
Sabrina Sng, SM Motors’ marketing manager, said, “We felt it was time to rejuvenate the brand and stay on top of market requirements. Our purview is only for the Volvo business in Singapore, hence there will be no influence on the advertising business in the other markets.”
Besides work for the launch of its XC60 model, Rocket X has been tasked to manage Volvo’s advertising, and promotion portfolio in the Lion City for a year while developing strategy and creative to strengthen the car brand.
Victor Kwan, GM of SM Motors, added, “Rocket X has demonstrated sound and in-depth knowledge of the current automobile market, very interesting creative ideas for Volvo’s upcoming new XC60 launch, as well as, an innovative approach towards tactical campaigns.”
