Finnish sells without pretties
Three boats of the Finnish boat brand Axopar had arrived by ship all the way from Poland, via Singapore, just in time for Ocean Marina Pattaya Boat Show, which took place on 24 – 27 November.
Håkan Lange (Sweden) from Phuket-based boat dealership Derani Yachts, who is the mega successful new brand’s first Asian dealer, had despite enormous demand managed to get a few boats for delivery, one 28 foot and two 37 foot models, all already sold to customers in Phuket.
“And we managed to get them delivered a bit earlier in order to take part in the boat show as that has priority by the boat brand,” said Håkan who describes the huge demand for this Finnish boat brand as very unusual.
“The yard has produced for two years now, and have delivered nearly 600 boats and with a thick order book for the foreseeable future. But we managed to book a few more as we have such a huge interest also from Asia and that they view this region as an important future market.”
There was no doubt that the Axopars were the boats standing out at the boat show, while all other brands were the all familiar. The cutting-edge hull and cool design, sleek details and stark white Mercury engines made even the maids and cooks coming down to take photos, according to Håkan. No pretties (exhibition girls) were needed here for the attention-grabbing Axopars!
“We have the only product here that is new and without doubt it’s the most interesting product, also for those who have no immediate plans to invest in a boat. This is new, looks different, fun, and is attractive price-wise. A good entry level and a big reason why we took this path in order to offer those who may be able to afford a larger boat but might not want to do the investment, but testing the waters first in terms of boating.”
What contributes to Axopar’s unique concept is also the fact that experienced Finnish boat designers have come up with four different configurations for all their models to meet the needs of all clients.
“There is an arrangement that works practically for every environment.”
Next up for Axopar and Derani Yachts is Pimex (Phuket International Maritime Exhibition) in Royal Phuket Marina, taking place on 5–8 January 2017, with two Axopar, one 28 and one 37 Cabin in the water, and also a Fairline 42, a Sunseker 73 and a Horizon 77 – all on C and D dock.