Customisation and niche groups within the travel industry are increasing and the large tour operators with extensive experience in Scandinavia are belong to the trendsetters.
As part of the Nordic tour operator Fritidsresor’s new concept for couples, their Sensimar Khaolak Beach Front Resort, on Nang Thong beach, has been launched, available for bookings in 2016.
The new concept is presented as the ultimate love hotel Sensimar Resort, offering sun beds for two, spa and two restaurants for two. Fritidsresor enables love’s optimal conditions.
Sensimar Resorts is Fritidsresor new concept for adult couples traveling without children. Here, the entire hotels are designed with a mind-set around two: Duo treatments in the spa, lounge chairs for two and many places for pairs in the restaurant are some of the details the concept includes. In addition, an extra punch has been placed on design and food. 21 hotels in total will be open for the summer season on the popular holiday destinations around the world.
According to a Fritidsresor survey more than half of their guests they feel that the opportunity to dine and experience things together is among the most important things when traveling on a holiday with their partner, while one fifth believes that having time for each other is most important. The new hotel concept Sensimar caters to these needs.
“We see a growing demand around niche hotels. Already today, two out of three travellers book customized hotel accommodation, with extra thought given to needs such as the pool area, food, training opportunities and so on. Sensimar Resorts which is particularly suited to couples is a step on the way to meet this growing vacation trend,” says Tor Claussen, Product and Aviation Director at TUI Nordic / Fritidsresor Group.
Sensimar Resorts will be available in most parts of the world, including Thailand and Mexico and the popular destinations of Crete, Rhodes, Majorca and Turkey. The number of travellers opting for Sensimar is expected to increase 50 per cent over the next three years.
Some facts about Sensimar:
– Fritidsresor leading concept for adults
– Always good location and high standard, at least four star
– Designed for couples with double deck chairs and tables for two in restaurants
– Large spa with health and beauty treatments, sauna and relaxation area
– Great gym and free Les Mills lessons BODYBALANCE and BODYPUMP
With a market share of 20 percent TUI Nordic / Fritidsresor Group is the largest player in the Nordic travel market. The Group was established in 1961 and offers tours, flights and cruises. Some of the most popular destinations are the Canary Islands, Thailand and Turkey. TUI Nordic / Fritidsresor group consists of tour operators Fritidsresor, TEMA, Nazar and WonderCruises, Star Tour in Denmark and Norway, Finnmatkat in Finland and the airline TUIfly Nordic. The group is since year 2000 included in the world’s leading travel group TUI Group.