Norway’s salmon sector to regain lost China market share

Norway is planning a major marketing push to win back Norwegian salmon producers’ place in China’s fresh salmon market, which has been partially shut off to them since a diplomatic clash in 2010.Jackie-Chan

The marketing body Norwegian Seafood Council (NSC) is set to launch a large-scale advertising campaign in mid-July targeting some of the most populated cities in China.

Norway’s direct fresh salmon sales to China have dropped by 70% over the past four years, since the Nobel peace prize was awarded to Chinese dissident Liu Xiaobo in 2010.

Read more: Undercurrent News

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