Tag: IKEA’s Limited Collection

EFTERTRÄDA – IKEA’s first fashion collection landed in Thailand

IKEA’s first fashion collection, EFTERTRÄDA has landed in Thailand and the country becomes the third country worldwide to welcome the collection. EFTERTRÄDA means ‘to succeed’ in Swedish and the collection consists of minimalistic hoodies, t-shirts, tumblers, tote bags, towels, and face masks. All products are labelled with the barcode print adopted from the ‘BILLY’ bookshelf,…