EFTERTRÄDA – IKEA’s first fashion collection landed in Thailand


IKEA’s first fashion collection, EFTERTRÄDA has landed in Thailand and the country becomes the third country worldwide to welcome the collection.

EFTERTRÄDA means ‘to succeed’ in Swedish and the collection consists of minimalistic hoodies, t-shirts, tumblers, tote bags, towels, and face masks. All products are labelled with the barcode print adopted from the ‘BILLY’ bookshelf, one of IKEA’s best-selling product series worldwide.

The collection will be available at IKEA Bangna and Bangyai stores in Bangkok from 14 January 2021 and via its official online store from 28 January.

Find more information here

About Zazithorn Ruengchinda

ScandAsia Journalist • Scandinavian Publishing Co., Ltd. • Bangkok Thailand

View all posts by Zazithorn Ruengchinda

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