Lego’s Chinese distributor is focusing on the “Kiddult” market
The Chinese toy store “Kidsland” will be focusing more on delivering toys targeted for adult or “Kiddults” in order to make up for the slump created by the Corona pandemic, …
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LEGO is gaining fans in China and reports increased consumer sales
LEGO, the Danish toymaker has benefited from pandemic-related lockdowns in 2020 and reports a 21 percent increase in consumer sales in 2020, mainly due to a surge in growth in …
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Lego’s top management visited China
During 21 – 25 November 2016 Danish toy company Lego’s top management visited China in order to open factories, participate in innovation seminars, meeting several Chinese government official and signing …
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Danish education minister visited Beijing
Focusing on young people creativity, gender equality and vocational education the Danish Minister for Children, Education and Gender Equality Ellen Trane Nørby visited Beijing from 23 to 24 of November …
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