Nordic News, Business and Life in Asia
As China’s Spring Festival draws near, the LEGO Group is celebrating the season by leaning into what has become a defining part of its China strategy: cultural closeness. The Danish …
LEGO introduces new China-exclusive sets for Spring Festival Read More
Danish toy maker LEGO Group says its factory in Jiaxing, Zhejiang province, has become central to the company’s global sustainability goals. The site, which opened in 2016 as LEGO’s first …
LEGO builds up to its sustainability goals in China brick by brick Read More
Lego has opened its first Legoland resort in China, the largest and most expensive Legoland in the world to date. Located in Shanghai’s Jinshan district, the 318,000-square-meter theme park cost …
Asia’s largest Legoland opens in Shanghai Read More
The Danish toymaker, Lego saw its profits drop 17.7% to 5.5bn Danish kroner (£634m; $807m) in the first half of 2023. Citing the BBC, Niels Christiansen, chief executive officer of …
Lego profits drops in first half of 2023 Read More
Danish world famous toy brand LEGO tells Bloomberg it plans to open some 100 China stores a year. “It may seem strange to invest in China when the market contracts, …
LEGO in China for the long haul Read More
The Danish family-owned company Lego, known for its colourful plastic bricks, said that sales rose to 64.6 billion Danish crowns ($9.25 billion) last year. According to the company this is …
Lego looks to build on sales growth with more China stores Read More
The Danish firm, LEGO, plans to open 80 more new stores in China in 2023 in accordance with its big global expansion plans. “China is a very, very important market …
LEGO to open 80 more new stores in China in 2023 Read More
Danish toy giant LEGO opened its first own flagship store in China on Wednesday after a 15-year presence in the country. LEGO CEO and President, Jorgen Vig Knudstorp, who is …
LEGO opens first own flagship shop in China Read More
The Chinese toy store “Kidsland” will be focusing more on delivering toys targeted for adult or “Kiddults” in order to make up for the slump created by the Corona pandemic, …
Lego’s Chinese distributor is focusing on the “Kiddult” market Read More
LEGO, the Danish toymaker has benefited from pandemic-related lockdowns in 2020 and reports a 21 percent increase in consumer sales in 2020, mainly due to a surge in growth in …
LEGO is gaining fans in China and reports increased consumer sales Read More