Nordic News and Business Promotion in Asia
The Danish firm, LEGO, plans to open 80 more new stores in China in 2023 in accordance with its big global expansion plans. “China is a very, very important market …
LEGO to open 80 more new stores in China in 2023 Read More
Danish toy giant LEGO opened its first own flagship store in China on Wednesday after a 15-year presence in the country. LEGO CEO and President, Jorgen Vig Knudstorp, who is …
LEGO opens first own flagship shop in China Read More
The Chinese toy store “Kidsland” will be focusing more on delivering toys targeted for adult or “Kiddults” in order to make up for the slump created by the Corona pandemic, …
Lego’s Chinese distributor is focusing on the “Kiddult” market Read More
LEGO, the Danish toymaker has benefited from pandemic-related lockdowns in 2020 and reports a 21 percent increase in consumer sales in 2020, mainly due to a surge in growth in …
LEGO is gaining fans in China and reports increased consumer sales Read More
During 21 – 25 November 2016 Danish toy company Lego’s top management visited China in order to open factories, participate in innovation seminars, meeting several Chinese government official and signing …
Lego’s top management visited China Read More
Focusing on young people creativity, gender equality and vocational education the Danish Minister for Children, Education and Gender Equality Ellen Trane Nørby visited Beijing from 23 to 24 of November …
Danish education minister visited Beijing Read More