Thailand Privilege Card Co., Ltd. (TPC), the operator of the Thailand Privilege Card membership program under the Tourism Authority of Thailand (TAT), has received the ESQR’s Quality Choice Prize 2025.
The award was presented at a ceremony held at the Vasa Theatre ballroom, Scandic Grand Central Hotel in Stockholm, Sweden.
Ms. Krittika Rojanasap, Deputy Director of TAT’s Stockholm Office, represented TPC at the event. According to the European Society for Quality Research (ESQR), the award recognizes organizations for achievements in quality management, innovation, and service delivery.
TPC was one of 48 organizations from 41 countries to be recognized this year. The company was cited for its role in delivering premium tourism services and aligning with Thailand’s national strategy for high-value tourism.
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