In a move set to reshape its tourism future, Brunei is rolling out visa-free access to citizens from more than 90 countries, Travel and Tour World reports.
Among them are Indonesia, Denmark, Austria, United States, New Zealand and United Arab Emirates.
According to the Brunei Tourism Development Department, international arrivals are expected to rise by 20 percent in 2025. This follows a broader push to strengthen the sector through relaxed visa rules, improved infrastructure and stronger global marketing.
And tourism is already gaining momentum.
In 2024, Brunei welcomed around 250,000 international visitors. That number is projected to reach 300,000 in 2025. At the same time, tourism’s contribution to GDP is expected to grow by 15 percent, underlining the sector’s increasing importance to the national economy.
The strategy is also about positioning.
With neighbours like Malaysia, Singapore and Indonesia already benefiting from similar policies, Brunei is now stepping up its game. The country is targeting both eco-tourism and luxury travel, highlighting its untouched nature, cultural heritage and high-end hospitality.
