Vietnam next for Danish brand Jysk


Following on the arrival to Singapore, the Vietnamese market is among those that are lined up to enter for the global furniture brand JYSK from Denmark.

JYSK has entered into a franchise agreement with Neat Clean JSC Vietnam. On 26 October 2015 a pre-launch event of JYSK took place at the Danish Ambassador’s Residence, reports the Embassy of Denmark in Vietnam. Attendees had a preview tour of the furniture and experienced the Scandinavian store concept, which is modern, elegant, friendly and practical.

The first JYSK store in Vietnam opened to the public at Aeon Mall, followed by the opening of the second and biggest JYSK store on 27th November at Mandarin Garden in Hanoi. Mr Đoàn Hồng Hải, Chairman of the Board, Neat Clean JSC is positive about the future of their new business with JYSK: ”Vietnam is a high potential market with a young population. We expect to see an enormous rise in middle class consumers creating a higher demand for quality products. This they can have at JYSK. We hope to open 10-20 stores within the next five years”.


About Joakim Persson

Freelance business and lifestyle photojournalist

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