Volvo’s UD Trucks to Target 15 % Market Share

Swedish Volvo which took over the UD truck business in Thailand last year 2011 now aims for a market share of at least 15 % in the heavy-duty truck segment in Thailand.

“We could not say exactly when UD trucks would achieve this but it was our ambition,” said Jacques Michel, president of Volvo Group Thailand, also the sole manufacturer and distributor of UD trucks in Thailand.

He believes the heavy truck market in Thailand will be at least 12,000 units, the same level as last year, given the projected economic growth in 2012.

“We have worked hard since 2011 to re-launch the UD truck brand in Thailand and get ready for its spare parts and services,” said Mr. Michel.

He said UD genuine parts for all existing models are now sold at the UD truck showrooms nationwide with several more outlets to be soon opened.

There are currently more than 7,000 UD trucks in use in Thailand, 50% of which remain loyal to the UD brand.

Volvo Group Thailand will use the existing five branches to sell and service UD trucks and plans to open 10 more outlets in all parts of Thailand over the next 12 months, two of which will be privately owned.

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