Ericsson and SingTel Partners in Disaster Communications

Ericsson and Singapore Telecommunications Limited – SingTel – on Monday 5 September announced a partnership to provide emergency communications services to support disaster relief efforts in South and Southeast Asia through Ericsson Response.

Ericsson Response is a volunteer initiative establishing essential mobile communications to support humanitarian agencies and other partners to carry out their work during natural disasters and humanitarian operations.

Under this partnership, SingTel will provide satellite services from countries where its regional mobile associates operate. In addition, the SingTel Group’s associates, Advanced Info Service (Thailand), Bharti Airtel (India), Globe Telecom (Philippines), Telkomsel (Indonesia) and Warid (Pakistan) will provide local resources to assist Ericsson Response’s relief efforts. This will allow for faster deployment of emergency communications services in the event of disaster.

This partnership supports the SingTel Group’s corporate social responsibility (CSR) regional disaster relief efforts, which include financial assistance, community rebuilding support and communication support for relief workers, in countries the Group operates in. For communication support, Ericsson Response was chosen as the best partner for implementation.

Mr. Hui Weng Cheong, SingTel CEO International said: “In collaboration with our regional mobile associates and Ericsson, we hope this partnership will help mitigate the effects of disasters in the region and make a difference to the communities in which the SingTel Group operates.”

“We have chosen to partner Ericsson Response because of their expertise in disaster relief, and its existing relationships with the UN, the IFRC, and NGOs in the region. This partnership is a demonstration of the SingTel Group’s commitment to provide readily available resources towards disaster relief,” Mr Hui added.

Ms. Rima Qureshi, Senior Vice President of Ericsson Group and Head of Ericsson Response, shared that “The SingTel Group is one of Ericsson’s most important global customers and we are honored to be their partner for their corporate social responsibility undertaking in South and Southeast Asia. We welcome this opportunity, together with the SingTel Group, to support humanitarian operations and the citizens of the region with standby disaster communication services, should the need arise.”

“Since Ericsson Response was founded in April 2000, hundreds of Ericsson employees worldwide have volunteered, trained and deployed in 40 disaster relief operations in 30 countries. We are ready to use our experience and skill in disaster relief situations wherever and whenever needed.”

In Asia, Ericsson Response has already supported projects in Vietnam, Indonesia and Pakistan. The team was called on following the Asian Tsunami of 2004.


About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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