Carlsberg Steps Up Presence in Thailand

Carlsberg is now selling bottled beer in Thailand. The company established an office in Bangkok in the summer 2011 in order to prepare the relaunch of bottled Carlsberg beer in Thailand. Bottled beer will follow up på the success selling Carlsberg draught in bars and restaurants where the target initially was 150 outlets. The number is now being upgraded, the General Manager at Carlsberg Thailand, Mr. Jacob Vigsø Hermansen, told the online media, epn.dk. The bottled beer comes from Carlsberg´s brewery in Vietnam.

The increased activity in Thailand, the world´s 10th biggest beer market, shows in the organisation of the company. Until this summer, Thailand was a part of the export business in Carlsberg Copenhagen. Now Carlsberg Thailand is a part of Carlsberg Indochina together with countries as Vietnam and Cambodja.

The General Manager has been working with Carlsberg for the past nine years.

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