The Haining city government and Rovio, a Finnish entertainment media company and producer of the Angry Birds game, announced recently that China’s first real-life Angry Birds theme park will open in Haining in Shanghai’s neighboring Zhejiang province.
A state company under the city government has invested 20 million yuan (US$3.24 million) in building the theme park.
The park will include a bird’s castle, a SUTU interactive square for guests to play various versions of Angry Birds and a parkour zone, according to the report. The park will also have a 4D theatre and exhibition halls.
All major facilities will be imported from Finland. The theme park will open for trial operations in late August or early September, according to the report.
Construction of the world’s first Angry Birds Theme Park was completed on 28 April 2012 in southern Finland.
On June 4, Rovio and Johor Bahru city in Malaysia signed an agreement to build an Angry Birds theme park in the city.
The prospective Angry Birds theme park in Haining will be the first outdoor Angry Birds theme park in Asia.
While the Angry Birds theme park is set to open in Haining, Zhejiang, the development of Shanghai Disney Resort is taking place 150km from the theme park and set to open in 2015.
Given Disney’s legendary success, no company has tried to compete with the global leader in the amusement industry. However, the Finnish Rovio has become popular globally through the Angry Birds game. This has also prompted the company to develop a wide variety of Angry Birds derivative products, including games, media production, costumes, toys, gifts, and daily appliances.
Rovio’s first head-to-head with Disney will be in China.