IKEA prepares to open second Philippine store in Cebu

Ayala Corporation has partnered with Swedish home furnishing giant IKEA to expand in northern Metro Manila, marking another step in the Philippine group’s push to bring global brands to local consumers.

Swedish furniture retailer IKEA is preparing to open its second store in the Philippines on 16 December 2026, expanding beyond Metro Manila for the first time. The new 4,000-square-metre store will be located at Ayala Malls Gatewalk in Mandaue City, Cebu.

According to Philippine newspaper The Freeman, the new store will feature 41 furnished room displays and offer approximately 2,500 products for immediate purchase. Customers will also be able to order from IKEA’s wider catalogue of 8,500 products.

Ahead of the opening, IKEA brought its mobile Home Furnishing Bus to Cebu IT Park from 6 to 8 November, allowing visitors to explore storage systems, wardrobes and other space-saving solutions.

The mobile showroom is part of a nationwide promotional campaign designed to introduce IKEA’s home furnishing concepts to Filipino households.

The new store is expected to create approximately 100 jobs, including 50 direct positions with IKEA and another 50 through business partners and service providers.

IKEA Philippines Country Retail Manager Ricardo Pinheiro previously identified Cebu as an attractive expansion market because of its economic growth and established furniture industry.

Mandaue City is widely recognised as the furniture capital of the Philippines, with a long tradition of furniture manufacturing and exports.

The Cebu branch will also offer personalised planning services for kitchens, bedrooms and storage solutions. Swedish

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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