Lao Brewery Co., Ltd. (LBC), part of Denmark’s Carlsberg Group, has signed a new 15-year agreement with PepsiCo to continue and expand their cooperation in Laos.
The partnership between the two companies dates back more than 50 years. Under the renewed deal, LBC will continue producing and distributing PepsiCo beverages in Laos, while also expanding into snacks and ready-to-drink teas. PepsiCo’s snack products were launched in January 2025, followed by Lipton ready-to-drink tea in July.
According to LBC, the partnership will also focus on strengthening digital sales and distribution, as well as adopting PepsiCo’s “Power of One” strategy, which integrates both beverages and snacks under one commercial approach.
The signing ceremony was held in Vientiane, where LBC’s Managing Director Henrik Andersen said the agreement marks an important step in the company’s long-term development in Laos.
During the event, Tick Thammavong, District Sales Manager at LBC, received PepsiCo’s international Chairman’s Ring of Honor. He is the first Laotian to be awarded this recognition, which is given to top performers in PepsiCo’s global sales organisation.
Source: Carlsberg Group
