DanThai Machinery Co., Ltd., owned and managed by Frank Henriksen, MD, and Karsten Brammer, Technical Director, was recently visited by a group of Danish businessmen who are part of the AndersenB2B Asia market entrepreneur network, EAFC. The group was visiting Thailand on its annual market trip. Thailand was chosen due to the positive economic development the country has experienced in recent years, the website of AndersenB2B explains. The market is very relevant for most Danish SMEs with export ambition.
DanThai Machinery Co., Ltd. is working on precision tools and are producing demanding solutions for special projects for the local as well as export markets. Both Frank Henriksen and Karsten Brammer explains that it takes time to get going in Thailand, however, if you are focussed, you will succeed. As in Denmark, the key to success is good employees.
“In Denmark, we have very professional training institutions so the human resources are at a high level already when starting. In Thailand we have to do all the training, so stay alert on maintaining a work place where everyone is happy and content”, says Karsten.
“On average about 12 hours working day is quite normal, however, a portion of those hours are overtime and extra pay is due. We are 25 people here and we celebrate birthdays and conduct company outings, it helps to maintain a family feeling”, explains Karsten.
“We should have done some things differently, but we would definitely invest in Thailand again, without any doubt”, both partners agrees to the question ‘what if you had the experience you have today’.
“We might well only cater to the Thai market in the near future”, says Karsten.
“There is enough to do here, the market is constantly growing and the demand for quality is going sharply up. The price we are getting for our solutions are also very ok”, Karsten concludes.
Business boosting and problem solving networking is what andersenB2B.com is about and all the companies met on the annual trip were invited to join the growing network.
Caretex Asia Ltd., Finn Sørensen
DanThai Machinery Co. Ltd., Frank Henriksen and Karsten Brammer
EURO STAR-TECH Co. Ltd., Bjørn Hansen
M.I.A.C. Automation Co. Ltd., Henrik Janssen
Vestergaard Company Ltd., Thomas Toft Roepstorff
Viking Life-Saving Equipment (Thailand) Ltd., Lars Rosenbæk Lilleøre