Denmark signed MOU with Lazada Vietnam

Danish Ambassador to Vietnam H.E. Kim Højlund Christensen and the CEO of Lazada Vietnam Mr. James Dong signed on 19 Nov 2020 an MOU to form an exclusive cooperation aimed at strengthening the online promotion of Danish merchants on Lazada’s online marketplace platform in Vietnam. The signing was witnessed by representatives from the Ministry of Industry and Trade, the People’s Committee of Ho Chi Minh City, Vietnam E-Commerce Association, Danish companies and local distributors for various Danish brands.

This is not only a significant opportunity for Danish brands to introduce and promote high-quality products to Vietnamese consumers but also a chance for people to get familiar with the Danish way of happy living – and maybe integrate some of these aspects and ideas into their own life.

The collective includes the following 7 well-known, high-quality brands: LEGO toys, Danisa cookies, furniture from JYSK and ScanCom, Royal Copenhagen ceramics, high-end headphones and speakers from Bang & Olufsen and not least, Trollbeads jewelry.

Please check out the link below and let’s go shopping at the Danish Pavilion!

About Zazithorn Ruengchinda

ScandAsia Journalist • Scandinavian Publishing Co., Ltd. • Bangkok Thailand

View all posts by Zazithorn Ruengchinda

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