Nordic News, Business and Life in Asia
As China’s Spring Festival draws near, the LEGO Group is celebrating the season by leaning into what has become a defining part of its China strategy: cultural closeness. The Danish …
LEGO introduces new China-exclusive sets for Spring Festival Read More
Danish toy maker LEGO Group says its factory in Jiaxing, Zhejiang province, has become central to the company’s global sustainability goals. The site, which opened in 2016 as LEGO’s first …
LEGO builds up to its sustainability goals in China brick by brick Read More
Vietnam’s National Assembly Vice Chairman Nguyen Khac Dinh paid a working visit to Denmark on Friday 12 and Saturday 13 September 2025, where he met with political leaders and major …
Vietnam and Denmark deepen green partnership and business ties Read More
Danish toymaker LEGO has reported record half-year revenue of 34.6 billion kroner (US$4.8 billion) for the first half of 2025, surpassing competitors Mattel and Hasbro. Consumer sales rose by 13 …
LEGO strengthens focus on Asia with newly build Vietnam plant Read More
An article by Thai business platform ลงทุนแมน, recently shared by the Thai-Swedish Chamber of Commerce, sheds light on what drives the international success of Nordic companies—despite their countries’ small populations …
Why Nordic companies go global from day one Read More
Danish companies are using the China International Import Expo (CIIE) to access China’s massive market. At a promotional meeting in Copenhagen, participants highlighted the event’s importance for global trade partnerships. …
Danish businesses explore opportunities at China Expo Read More
LEGO Group has launched a new campaign in Malaysia to promote creative play and family bonding in response to concerns over declining playtime opportunities. The campaign, titled “#LEGOSerlahkanKreativitiAndaMY,” is part …
LEGO launches campaign in Malaysia to encourage play Read More
Lego increased sales last year, even though China has bought less from the Danish brand and the toy market is the most downbeat in 15 years. In the last 3-4 …
Lego outperforms struggling toy market despite China buying less Read More
Danish toy maker company LEGO had made a recent collaboration with Disney on launching the LEGO version of the movie “Wish.” “Every great LEGO build began with a wish,” said …
LEGO version of “Wish” movie Read More
The Danish toy giant, LEGO Group, released four new toy sets on Monday, November 6, during the sixth China International Import Expo (CIIE). LEGO Group has participated in the CIIE …
LEGO has released new toy sets at CIIE inspired by Chinese culture Read More