Nordic News, Business and Life in Asia
A Filipino Christmas tradition has found a new home in Billund, where LEGO senior model designer Lee Magpili has recreated the iconic Filipino parol entirely from LEGO bricks. The creation …
Filipino designer turns a Christmas tradition into LEGO art Read More
Danish Minister Counsellor Jonas Bruntse Dahl Nielsen highlighted a Carlsberg intellectual property case during an international enforcement conference in Changsha, China, on 10–11 September. The case, handled through cooperation between …
Jonas Bruntse highlights Carlsberg nomination at China IP conference Read More
The LEGO Group has opened a public exhibition in Beijing about trademarks and intellectual property protection. Jonas Bruntse Dahl Nielsen attended the opening on Friday, 21 August. He serves as …
LEGO exhibition in Beijing highlights intellectual property protection Read More
Danish toy giant Lego Group says it has no regrets about investing in Vietnam. Jesper Hassellund Mikkelsen, senior vice-president of Asia Operations at the company, says Lego sees strong growth …
Lego continues to invest in Vietnam Read More
As China’s Spring Festival draws near, the LEGO Group is celebrating the season by leaning into what has become a defining part of its China strategy: cultural closeness. The Danish …
LEGO introduces new China-exclusive sets for Spring Festival Read More
Danish toy maker LEGO Group says its factory in Jiaxing, Zhejiang province, has become central to the company’s global sustainability goals. The site, which opened in 2016 as LEGO’s first …
LEGO builds up to its sustainability goals in China brick by brick Read More
Vietnam’s National Assembly Vice Chairman Nguyen Khac Dinh paid a working visit to Denmark on Friday 12 and Saturday 13 September 2025, where he met with political leaders and major …
Vietnam and Denmark deepen green partnership and business ties Read More
Danish toymaker LEGO has reported record half-year revenue of 34.6 billion kroner (US$4.8 billion) for the first half of 2025, surpassing competitors Mattel and Hasbro. Consumer sales rose by 13 …
LEGO strengthens focus on Asia with newly build Vietnam plant Read More
An article by Thai business platform ลงทุนแมน, recently shared by the Thai-Swedish Chamber of Commerce, sheds light on what drives the international success of Nordic companies—despite their countries’ small populations …
Why Nordic companies go global from day one Read More
Danish companies are using the China International Import Expo (CIIE) to access China’s massive market. At a promotional meeting in Copenhagen, participants highlighted the event’s importance for global trade partnerships. …
Danish businesses explore opportunities at China Expo Read More
LEGO Group has launched a new campaign in Malaysia to promote creative play and family bonding in response to concerns over declining playtime opportunities. The campaign, titled “#LEGOSerlahkanKreativitiAndaMY,” is part …
LEGO launches campaign in Malaysia to encourage play Read More
Lego increased sales last year, even though China has bought less from the Danish brand and the toy market is the most downbeat in 15 years. In the last 3-4 …
Lego outperforms struggling toy market despite China buying less Read More
Danish toy maker company LEGO had made a recent collaboration with Disney on launching the LEGO version of the movie “Wish.” “Every great LEGO build began with a wish,” said …
LEGO version of “Wish” movie Read More
The Danish toy giant, LEGO Group, released four new toy sets on Monday, November 6, during the sixth China International Import Expo (CIIE). LEGO Group has participated in the CIIE …
LEGO has released new toy sets at CIIE inspired by Chinese culture Read More
Danish LEGO Group has made its travel retail debut in Singapore by opening two new stores at Changi Airport. The new LEGO Airport Stores are located at Terminal 3 and …
LEGO Group opens two shops at Changi Airport in Singapore Read More
Danish LEGO has given up its effort to eliminate oil-based plastics from its bricks after discovering that its new material led to even higher carbon emissions. The Financial Times reported …
LEGO gives up on efforts to make oil-free bricks Read More
Foreign Minister Lars Løkke Rasmussen will travel to China on Wednesday, August 16, where he will meet with the country’s Foreign Minister Wang Yi. The three-day visit begins in Shanghai, …
The Danish Foreign Minister on diplomatic trip to China Read More
Danish LEGO just opened a LEGO Certified Store in Shangri-La Plaza, Pasig City in the Philippines. “LEGO is about growing. You can start very young,” Franz-Michael Mellbin, Denmark’s Ambassador to …
New LEGO store with AI opens in Philippines Read More
The opening of the new LEGO Certified Store at Shangri-La Plaza was recently held in the Philippines. The new store was run under Ban Kee Trading, Inc, a prominent name …
LEGO Certified Store at Shangri-La Plaza in Philippines opens Read More
“You’re not Miabell by any chance, are you?” someone says in Danish behind me as I stare at the shut glass door in front of me. The door leads to …
Eva Maria Hansen – First female Chairperson of Nordcham Vietnam Read More
Danish toymaker Lego said on Thursday, April 20, that the company has agreed to buy e-methanol for use in its colorful plastic bricks. E-methanol is a lower-carbon alternative to conventional …
Lego and Novo Nordisk agree to buy green methanol for plastic production Read More
The Danish family-owned company Lego, known for its colourful plastic bricks, said that sales rose to 64.6 billion Danish crowns ($9.25 billion) last year. According to the company this is …
Lego looks to build on sales growth with more China stores Read More
The Danish company, LEGO, has begun the construction of its green-invested,1 billion USD project in Binh Duong province, Vietnam. According to Vietnam Plus, the factory covers an area of 44ha …
LEGO has begun its construction of its green-invested project in Vietnam Read More
The Danish firm, LEGO, plans to open 80 more new stores in China in 2023 in accordance with its big global expansion plans. “China is a very, very important market …
LEGO to open 80 more new stores in China in 2023 Read More
Mr. Preben Elnef, Vice President of LEGO Group shared the reasons why Vietnam holds the potential to be the first country in Southeast Asia the Danish firm decided to invest …
LEGO chooses Vietnam as first country in Southeast Asia to invest in $1bn factory Read More
The Intellectual Property Office of the Philippines (IPOPHL) announced warnings toward public consumers against purchasing duplicate LEGO products after the government authorities previously found over 2,000 boxes of fake LEGO …
Philippines warns against duplicate LEGO toys Read More
Danish toy manufacturer, Lego, has now released its Transformers toy, Optimus Prime, the Autobot commander in Malaysia, a news report said of this lighter side of life. Geeks and children …
Danish Toymaker Lego’s Autobot commander now in Malaysia Read More
Denmark will be represented by a record-high number of companies at the 4th China International Import Expo (CIIE) in Shanghai, China between 5-10 November 2021. Soren Falck, head of the …
Record high number of Danish companies to take part in 4th China International Import Expo Read More
Singapore holds a third of the worlds diversity in corals which is impressive considering its small size. Coral reefs which are important underwater ecosystem and home to thousands of fish …
Singapore scientists use LEGO to help rebuild coral reefs Read More
LEGO, the Danish toymaker has benefited from pandemic-related lockdowns in 2020 and reports a 21 percent increase in consumer sales in 2020, mainly due to a surge in growth in …
LEGO is gaining fans in China and reports increased consumer sales Read More
The Danish companies, Lego and Novo Nordisk have recently signed up for the China International Import Expo (CIIE) 2021 scheduled to run for five days in November at the National …
Lego and Novo Nordisk sign up for China International Import Expo Read More
IKEA’s new collection of LEGO brick sets and storage boxes is set to officially launch in Singapore on 18 February and online on 25 February The new BYGGLEK (Swedish for …
LEGO x IKEA launches BYGGLEK collection in Singapore Read More
LEGO Group and Universal Music Group (UMG) introduced last week the new LEGO VIDIYO. LEGO® VIDIYO™ is a playful and innovative music video maker experience designed to celebrate and expand …
LEGO and Universal Music Group introduce new LEGO VIDIYO Read More
The Shanghai Higher People’s Court has rejected the appeal from a group of six people and upheld the verdict of prison for counterfeiting Lego building blocks and selling them under …
Chinese counterfeit Lego makers jailed after appeal fails Read More
Looking, in year 2020, at Shanghai, and from a Nordic perspective in particular Danish activity seems to be incredibly brisk. Their flow of trade-related undertakings are relentless, paired with the …
Danish Consulate General Shanghai at the heart of Chinese trade, digitalisation Read More
Danish Ambassador to Vietnam H.E. Kim Højlund Christensen and the CEO of Lazada Vietnam Mr. James Dong signed on 19 Nov 2020 an MOU to form an exclusive cooperation aimed …
Denmark signed MOU with Lazada Vietnam Read More
Denmark’s Minister for Food, Fisheries and Equal Opportunities Mogens Jensen said in an interview with Xinhua on 10 November 2020 that he saw the largest-ever representation of Danish food companies …
Denmark’s Minister for Food, Fisheries and Equal Opportunities wishes to strengthen China-Denmark cooperation Read More
The European Chamber of Commerce in Singapore presented on 8 October 2020 the companies nomitaed for the EuroCham Sustainability Awards 2020: Evonik / DEMEGroup / SwissRe / Finnair / wbcsd …
Finnair and Lego nominated for EuroCham Singapore’s Sustainability Award 2020 Read More
The Danish Lego Group partnered up with National Design Centre, DesignSingapore, Participate in Design, as well as the Infocomm Media Development Authority, to host the first ever “Build The Change” …
LEGO Singapore invited all to play at National Design Centre Read More
Minister for Development Cooperation of Denmark Ulla Tørnæs visited Shanghai in the first week of November to attend China International Import Expo (CIIE). The Minister visited the Danish National Pavilion, …
Danish Minister visited Shanghai Read More
On 5 November Danish LEGO won a lawsuit against four Chinese companies who infringed multiple copyrights of LEGO and conducted acts of unfair competition by producing and distributing building sets …
LEGO has won intellectual property lawsuit in China Read More
Rasmus A. Kristensen arrived in Jakarta in September 2017 appointed as the new Danish Ambassador to Indonesia replacing Casper Klynge (who prematurely left in the summer to become Denmark’s first …
Rasmus Kristensen: Back in Asia – as Denmark’s Ambassador to Indonesia Read More
The Danish Embassy in Beijing focused on the importance of a healthy and active lifestyle for children during its “Happy, Healthy, Creative Children” event. On Sunday 21 May 2017, more …
Interactive children’s event at the Beijing Embassy Read More
Danish Minister for Foreign Affairs Mr. Kristian Jensen has completed an official visit to Vietnam on 11 – 12 October, covering both Hanoi and Ho Chi Minh City. During the …
Danish Foreign Affairs Minister very satisfied with Vietnam visit Read More
Danish Ambassador in Jakarta, Casper Klynge, and Jakarta Governor, Basuki “Ahok” Tjahaja Purnama, had a playful friday in the City Hall, as the Ambassador handed over 34 big boxes of Lego to …
Danish Ambassador donates Lego toys to Jakarta’s children Read More