Tag: Lego

LEGO x IKEA launches BYGGLEK collection in Singapore

IKEA’s new collection of LEGO brick sets and storage boxes is set to officially launch in Singapore on 18 February and online on 25 February The new BYGGLEK (Swedish for “build, play”) collection is a collaboration between IKEA and LEGO and consists of a range of simple, functional storage solutions with many possibilities. According to…

LEGO and Universal Music Group introduce new LEGO VIDIYO

LEGO Group and Universal Music Group (UMG) introduced last week the new LEGO VIDIYO. LEGO® VIDIYO™ is a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music. LEGO VIDIYO is a brand-new way to play that helps children dream big by directing, producing, starring in, and…

Danish Consulate General Shanghai at the heart of Chinese trade, digitalisation

Looking, in year 2020, at Shanghai, and from a Nordic perspective in particular Danish activity seems to be incredibly brisk. Their flow of trade-related undertakings are relentless, paired with the very fact that Denmark’s Shanghai mission includes a team of fifty men and women – which speaks volumes about the importance of this hub for…

Denmark signed MOU with Lazada Vietnam

Danish Ambassador to Vietnam H.E. Kim Højlund Christensen and the CEO of Lazada Vietnam Mr. James Dong signed on 19 Nov 2020 an MOU to form an exclusive cooperation aimed at strengthening the online promotion of Danish merchants on Lazada’s online marketplace platform in Vietnam. The signing was witnessed by representatives from the Ministry of…

Denmark’s Minister for Food, Fisheries and Equal Opportunities wishes to strengthen China-Denmark cooperation

Denmark’s Minister for Food, Fisheries and Equal Opportunities Mogens Jensen said in an interview with Xinhua on 10 November 2020 that he saw the largest-ever representation of Danish food companies at the 3rd China International Import Expo (CIIE) as a great sign of the very strong mutual benefits of Danish-Chinese cooperation. “Danish food production is…

Finnair and Lego nominated for EuroCham Singapore’s Sustainability Award 2020

The European Chamber of Commerce in Singapore presented on 8 October 2020 the companies nomitaed for the EuroCham Sustainability Awards 2020: Evonik / DEMEGroup / SwissRe / Finnair / wbcsd / Lego / EQUINIX / Keppel Corporation Award Announcement is planned to be on 17 November 2020 at 4-6pm Singapore Time.

LEGO Singapore invited all to play at National Design Centre

The Danish Lego Group partnered up with National Design Centre,  DesignSingapore, Participate in Design, as well as the Infocomm Media Development Authority, to host the first ever “Build The Change” event from 21-28 November at the National Design Centre. With an emphasis on learning through play, the themes for the Build The Change Event is…

Danish Minister visited Shanghai

Minister for Development Cooperation of Denmark Ulla Tørnæs visited Shanghai in the first week of November to attend China International Import Expo (CIIE). The Minister visited the Danish National Pavilion, which was organized by State of Green and Dansk Industri – DI. She also visited the Danish Food Pavilion, that was organized by Food Nation…

LEGO has won intellectual property lawsuit in China

On 5 November Danish LEGO won a lawsuit against four Chinese companies who infringed multiple copyrights of LEGO and conducted acts of unfair competition by producing and distributing building sets similar to the LEGO products. The Guangzhou Yuexiu District Court ordered, among other things, that the four defendants shall immediately cease producing, selling, exhibiting or…