Raisio, a Finland-based food company, has unveiled its Benecol yogurt drinks in Hong Kong, as part of its efforts to expand its presence to the Brazil, Russia, India, China and South Africa, Drinks Business Review(DBR) reported.
The company will take joint responsibility with its local Benecol product distributor Wing Kee Produce to further develop the business and plans to implement a new alternative business model. Hong Kong was selected as the first market for the alternative business model following a series of market surveys, the company said.
Benecol yogurt drinks for Hong Kong market are manufactured by Swiss dairy giant Emmi.
Raisio’s licensed brands vice president Mikko Laavainen said that the company considers Asia as an important future market area for Benecol products and the Hong Kong launch offers a great opportunity to develop the business in this region.
“We will actively continue negotiations with new potential license partners in order to launch Benecol products in new markets especially in Asia and South America,” Laavainen added.