“Sweden-Switzerland” campaign launched in Shanghai

As people often confuse Sweden with Switzerland, the Consulate General of Sweden in Shanghai and Sweden’s official website – Sweden.cn have joined forces with the Consulate General of Switzerland in Shanghai to clear out the confusion, the Consulate General of Sweden in Shanghai said on their website.

On September 3, 2013, the Swedish and the Swiss Consulate launched a “Sweden-Switzerland” campaign at Swissotel , Shanghai. Nearly 90 guests, mainly Chinese journalists, attended the launching event and press conference.

Ms. Viktoria Li, Swedish Consul General in Shanghai and Mr Henrich Schellenberg, Swiss Consul General in Shanghai gave opening remarks, highlighting the similarities and differences between Sweden and Switzerland.

The “Sweden-Switzerland” campaign invites Chinese nationals to contribute a creative piece of work to differentiate Sweden and Switzerland in a humorous, yet correct way. The format can be a blog article, a cartoon, a photograph, a short film or any other format. The best three pieces of work will be awarded generous prizes, and the winner will receive a 12-day trip to both Sweden and Switzerland for two.

The deadline for submitting a creative piece of work is November 20, 2013.

For two months from now on, Sweden.cn and its Sina Weibo account @瑞典官方网站, as well as the Swiss Consulate’s online platforms, will highlight and promote different features of Sweden and Switzerland in order to facilitate interested Chinese nationals and encourage participation in the competition.

For more information about the campaign and the competition, please visit the website (in Chinese only): www.ruidian-ruishi.com

Special thanks to our sponsors: VisitSweden, Sandvik, Electrolux, ABB, Swiss Air Switzerland Tourism and Swissotel.

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