The day before 3 March 2016 five ladies were busy preparing the lifestyle boutique for the first Nordic Fusion shopping event. The two Danish owners, Betina Falster-Hansen and Louise Jasper, had invited Danish Anne Kragh and Mette Trock-Jansen from Kragh Nordic and Norwegian Mette Visted from Touch of Denmark to fusionate with their own Nordic brands in the DANSK SG boutique.
“It’s a great way to stick together for Scandinavians. When we are so far away from home, it’s great that we can gather and do events together in Scandinavian style,” says Mette Visted. Betina Falster-Hansen agrees. “It means we can exposure to the Scandinavian customers. We hope it will make Nordic customers visit us and buy Nordic design.”
But when the door opened up for Nordic Fusion, it was not only Scandinavian guests and customers who were happy to join. Especially Japanese customers are interested in Nordic brands.
“There are so many fairs and Pop Up- event existing, so when we do a shopping event we have to do our own event more exclusive for our customers. Nordic design is popular, and it attracks all kinds of nationalities, not only Scandinavians,” says Betina Falster-Hansen.
Louise Jasper agrees. “The benefit of making a fusion shopping event is the chance to appeal to new customers.”
A fusion shopping event can thereby be compared to a networking event. The guests will get to know new brands, styles and designs while having a great shopping experience. The retailers will get to know their customers demand for design.
DANSK SG offered their costumers at the Nordic Fusion event with great promotions, extended opening time. The simple interior in DANSK SG was styled with beautiful wooden tables presenting Louise Jasper’s own brand: Jasper Living, Betina Falster-Hansen’s colorful kids clothes from Copenhagen Delight, exclusive swimwear and fashion collections from Kragh Nordic and Mette Visted’s products from Touch of Denmark.
“The Nordic Fusion surpassed all our expectations. You never know how many will show up on events like this. We used social media to make people aware of this event,” says Betina Falster-Hansen.
The ladies all agreed the Nordic Fusion a successful event, and DANSK SG are absolutely sure to host another new and exciting Pop Up event in the nearest future.
