Swedish retail seminar to KL and Singapore


A Retail Seminar series for top executives by-invitation-only on the topic: “Enhance customer experience – how to increase productivity through innovation” will be held at Swedish Ambassador’s Residence in Singapore and Kuala Lumpur on 26 and 27 of April respectively.

The event is addressing the current challenges facing the retail industry, including how to further secure and streamline daily operations, improve customer experience and reduce operational and strategic risks as well as becoming manpower-lean. The seminars are half-day events, jointly organized by the Embassy of Sweden, Business Sweden, Singapore Productivity Centre, Singapore Institute of Retail Studies and Malaysia Retailers Association.

The seminars will include presentations and panel discussions where leading Swedish retailers and technology experts share ideas, innovations and solutions for how to enhance customer experience through means of increasing productivity. In addition, the events offer excellent networking opportunities over coffee and tea breaks.


The first seminar will be held in Singapore at H.E. the Swedish Ambassador’s Residence, ending with a lunch reception hosted by the Ambassador of Sweden to Singapore. After which the Swedish presentors will travel to Kuala Lumpur.

The second seminar will be held at a venue located in central Kuala Lumpur hosted by H.E the Ambassador of Sweden to Malaysia followed by an afternoon/evening cocktail reception at the Ambassador’s Residence.

Please indicate your interest in attending, by contacting Emil Akander in Singapore or Carl Malmqvist in Malaysia.

About Joakim Persson

Freelance business and lifestyle photojournalist

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