Danish Minister Counsellor Jonas Bruntse Dahl Nielsen highlighted a Carlsberg intellectual property case during an international enforcement conference in Changsha, China, on 10–11 September.
The case, handled through cooperation between Carlsberg, the Danish Embassy in Beijing and China’s State Administration for Market Regulation, was nominated for inclusion among China’s ten leading administrative IP enforcement cases for 2025–2026.
Bruntse said effective intellectual property protection in China was essential for Danish companies seeking to protect their innovation, technology, brands and long-term investments.
Four Danish companies joined conference
Bruntse attended the Second International Conference on Intellectual Property Enforcement together with representatives from Carlsberg, Lundbeck, Danfoss and LEGO. All four companies are members of the Danish IP Alliance.
The conference was organised by the World Intellectual Property Organization and the Chinese market regulator, known as SAMR.
Authorities, law-enforcement agencies, international organisations and companies discussed criminal and administrative enforcement, digital tools and cooperation against counterfeiting and piracy.
Carlsberg did not make final top ten
The Danish Embassy did not provide further information about the infringement or enforcement action involved in the Carlsberg case.
SAMR’s subsequently published list of the ten selected cases does not include the Carlsberg case. It was therefore nominated but not ultimately selected for the final top ten.
Counterfeit products account for an estimated 2.3 percent of global trade, corresponding to approximately USD 467 billion, according to figures cited by the Embassy.
Sources: Denmark in China, WIPO and SAMR’s published list.
