Southern Sweden Creatives at Hong Kong design expo

Southern Sweden Creatives, eight of southern Sweden’s most innovative design companies are exhibiting at InnoDesignTech Expo (IDTE) at the Hong Kong Convention and Exhibition Centre during 1 – 3 December 2016.


The exhibition highlights the breadth of innovation and design that southern Sweden has to offer. In it, you can meet companies looking for business opportunities and partnerships, not only in Hong Kong but around Asia and the world.

The companies are found at the joint-booth area under the umbrella of ‘Southern Sweden Creatives’.

Visitors are able to interact with graphic design, play with robots, find out how a bike seat for children can also be a stroller, see truly innovative products and services made by Blackberry, Apple and Sony mobile veterans, encounter unique educational experiences for kids, feel reindeer moss and try the latest lifestyle gadgets.


The trade mission is conducted in the framework of the Southern Sweden Creatives project which supports Swedish companies in the creative and cultural industries to grow internationally and is currently largest export-related project for the cultural and creative industries in Sweden.

“It is extremely challenging as an international indie-developer to reach out in China by ourselves, so we look forward to meeting local game developers who can help us navigate the over 400 app stores available for android apps”, says Jaana Nykanen, CEO at Divine Robot, one of the participants. “Earlier this year China surpassed the USA when it comes to profits from iOS-games, and it became clear that the Chinese games market can’t be ignored, especially when it comes to mobile.”

Business Developers from Invest in Skåne, along with matchmaking consultants are also on site in Hong Kong and have pre-booked over 30 relevant meetings for the companies attending.


“What is special about this project is that we help SME companies in their internationalisation, facilitate and coach a meeting with a distributor or hold a workshop. We engage and monitor the companies prior, during and after the activities and secure that they are tooled with the right competence and material to be able to go out internationally,” says Business Development Manager and Deputy Project Leader at Invest in Skåne, Maria Larsson.

The participating companies are Påhoj, Nordgröna, Divine Robot, Block Zero, Mint, Minut, Iamrunbox and Madmap.

The Southern Sweden Creatives project supports small and medium- sized companies from the cultural and creative industries to grow internationally through professional business development, international exposure, and national coordination. The project focuses on southern Swedish companies that work primarily with film and tv, digital games, digital media and design and is co-financed by the European Union and the Swedish Agency for Economic and Regional Growth.

Southern Sweden Creatives is a 3-year project supporting companies in the cultural and creative industries to grow internationally. The project is carried out by 9 partner organisations in southern Sweden. The project focus areas are film & tv, digital games, design and media.

Southern Sweden is one of the world’s most dynamic and creative regions, acknowledged as a hotspot for design and innovation. According to Forbes Magazine, Malmö, the region’s largest city, is the world’s fourth most inventive. Southern Sweden is the home of the milk carton, the invisible bicycle helmet, Bluetooth technology and the mobile phone, inventions that have truly changed the way we lead our lives.

Business Sweden is supporting Invest in Skåne and the companies in their participation in the expo. Location: Booths 1B D01 – 1B D08 in Hall 1B at the Hong Kong Convention and Exhibition Centre.

About Joakim Persson

Freelance business and lifestyle photojournalist

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