The brand new established Swedish Beer club opened on Friday August 30 with more than 500 guests. Also Chinese press showed up to cover the event.
The Swedish Beer Club is initiated by the Shanghai food importer Scandic Foods Asia, to promote its newly started import of Swedish beer in China.
At the club’s first event there were nine different beers available, counting brands as Mariestads, Norrlands Guld, Stockholm Festival and Spendrups.
The Swedish beer event was the first of its kind in China, and the many Swedish and international guests’ show up proved a huge interest for the Swedish beer. The large turnout and the positive response exceeded all expectations and now Scandic Foods Asia scheduled more events for the Swedish Ölklubben, it said in a press release.
“It’s incredibly fun to so many showed up and drank our Swedish beer,” Per Linden, CEO of Scandic Foods Asia said.
“People left the hall with new, positive impressions of Swedish beer. The beer club got a great start here in Shanghai,” he added.
The beer club’s next event is scheduled to September 27.
For more information: http://www.scandicfoodsasia.com/