Tag: sustainable business

IKEA turns mistake into marketing pitch in Singapore

Swedish IKEA in Singapore has acknowledged a misprint mistake on their reusable bags candidly with an “alamak…” (“Oh, no!”) and sells them anyway – discounted as a limited edition. A missing letter in IKEA’s URL on a print on the company’s new KLAMBY reusable tote bag has not stopped IKEA from selling them anyway. Instead…