Danish supplements brand Denps has launched in Singapore and says it will use the market as a regional hub. The company entered Singapore on 1 January 2026.
Denps Global CEO Lee Hyun Yong told NutraIngredients that Singapore is a “wellness window” for regional consumer trends. He said the brand is targeting further expansion across Southeast Asia.
Lee said Denps is planning expansion into Malaysia, Hong Kong and Vietnam, alongside the US. He said Singapore will act as a launchpad for neighbouring markets.
Denps debuted nine products in Singapore, including its flagship Denmark Probiotics Story Premium. The company said the product has sold over 19 million units globally in the past decade.
Denps said it has partnered with health and beauty retailer Watsons in Singapore for online and offline distribution. The company has also appointed South Korean actor Gong Yoo as a global brand ambassador.
