Pandora will launch platinum-plated versions of its best-selling bracelets after silver prices more than doubled in 2025, Reuters reports.
The company said it will first use a third party for the new plating. It plans to increasingly use factories in Thailand and Vietnam.
Pandora already makes lab-grown diamond jewellery at its own factories in Thailand. The new plating will coat an “Evershine” metal-alloy base used for gold-plated products.
The company said it faces pressure from U.S. tariffs and weaker spending by lower-income consumers. It expects organic revenue to rise by up to 2% in 2026, or fall by 1%.
Pandora expects an EBIT margin of 21%–22% in 2026, down from 23.9% in 2025. It said the margin drop should be clearest in the first quarter.
