Euro Creations becomes exclusive distributor for Bang & Olufsen in Thailand

EURO
The partnership with Euro Creations is expected to strengthen B&O’s presence in Thailand while fostering new opportunities for both brands.

Euro Creations Public Company Limited (EURO) has been named the exclusive distributor of Bang & Olufsen (B&O) in Thailand. EURO will open two mono-brand showrooms, starting in 2025.

The first showroom will open at Euro Creations Thonglor with the “Beo Home” concept. A second location is planned for Central Embassy.

Kevin Gambir, CEO of EURO, is confident the partnership will boost both brands.

“Bang & Olufsen appeals to audiophiles and design lovers. This partnership will help us reach new customers and grow in the luxury market,” Gambir said.

Bang & Olufsen, founded in 1925, is known for its iconic designs and high-quality sound systems. The brand has a strong following in Thailand, particularly among high-income consumers who value both style and performance.

The new showrooms will help both EURO and B&O reach a wider audience and offer a unique experience to Thai customers.

Source: Stock Focus News

About Miriam Soukaina Nenni

Miriam Nenni is a journalist working with ScandAsia at the headquarters in Bangkok.

View all posts by Miriam Soukaina Nenni
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