Fjällräven collections are now available at the Outside store located at Plaza Kuala Lumpur and at the retailer’s two stores on Singapore’s Orchard Road.
The Swedish brand was founded in 1960 by Åke Nordin, specialising in outdoor equipments, whose name translates into ‘the arctic fox’ is known for its collections of high-end clothing and equipment which focus on timeless design and long-lifespan.
One of Fjällräven’s most popular products is a backpack called Kånken, which is popular among students and travellers across the world.
Outside is an outdoor-lifestyle multi-brand retail store that was launched in July 2017 “to link the gap between people and nature”. Other brands available at Plaza Kuala Lumpur are Patagonia, Keen Footwear, Freitag, Chums, Primus, United By Blue, NatureHike, Ellesse, Diadora, Baggu, Eno, Uttara, Dedicated, Camp Collection and Wildo.