Norwegian Ambassador Kristian Netland highlighted businesses and maritime supply chains as essential to crisis preparedness at the Nordic Ambassadors’ Forum in Makati on 4 November.
According to the Norwegian Embassy’s account of his remarks, Netland stressed that companies help keep goods and services moving when crises put societies under pressure.
Businesses of all sizes are important preparedness partners, he said. Their ability to continue operating can make a significant difference to communities.
NordCham Philippines organised the forum, bringing together the ambassadors of Denmark, Finland, Norway and Sweden alongside representatives of the Philippine business community. Discussions explored “total defence”, which involves government, businesses, communities and citizens in preparing for crises.
Maritime links and public trust
Netland highlighted shipping as a vital part of supply chains, pointing to the contributions of Filipino seafarers and Norwegian vessels.
He also stressed the need to identify available resources before a crisis strikes, so authorities and businesses know where to seek support.
According to the embassy, Netland described trust as a “Nordic superpower” and emphasised the importance of free and independent media in countering misinformation and disinformation.
He urged countries to reassess dependencies and seek partnerships that support their national goals. Although Norway and the Philippines face different challenges, he said both countries have lessons to share.
Netland also emphasised continued Nordic cooperation to strengthen the relationships and capabilities needed to respond to future crises.
Sources: Royal Norwegian Embassy in Manila, NordCham Philippines
