Danish outdoor company Nordisk Company A/S has opened its first retail store in China, marking a new step in its expansion into the Asian market, Ritzau reports.
The store opened on 17 April in Grand Gateway 66, Shanghai. The launch reflects the company’s focus on tapping into growing demand for outdoor lifestyle products in China.
Nordisk plans to expand further, with ambitions to establish more than 100 stores across the country. The brand aims to bring Danish-designed outdoor products, including apparel, footwear and gear, to Chinese consumers.
Founded 125 years ago, Nordisk emphasises Danish design traditions and its concept of “hygge” as part of its brand identity. The company said the China expansion is part of a long-term commitment to the market.
