Danish jewellery brand Pandora has established a new regional headquarters in Singapore to accelerate expansion across Asia. The office will coordinate operations for markets including Japan, South Korea, India, and Southeast Asia.
The headquarters is located at Asia Square Tower 1 in Marina Bay, with approximately 8,600 square feet of office space. Pandora says the move positions the company closer to key growth markets in the region.
The company plans to recruit around 50 roles across branding, marketing, market development, and operations as the Singapore office becomes fully operational.
Pandora describes Asia as an under-represented region for the brand and says the Singapore base will strengthen support for both owned-and-operated and distributor markets across the region.
