Swedish brothers Ben-David (Bennie) and Dannie Sörum, known in Thailand’s hospitality circles for their creative ventures such as Hyde & Seek Gastro Bar and Rocket Coffeebar, have together with Michael Ray, launched a new wellness initiative called Wilder —a brand combining high-performance hydration products with community-driven fitness events.
Wilder’s signature product is an electrolyte salt mix designed to support fast and effective hydration. The supplement combines minerals like sodium, potassium, and magnesium with L-Theanine, an amino acid known for promoting mental clarity and reducing stress.
The company Wilder was founded by Ben Sörum and Michael Ray. Ben has a long experience in creating healthy beverages, more than 10 years, while Michael is an entrepreneur and a brand builder with an interest focused on wellness.
But Wilder is more than just a drink. Since October 2024, Ben and Mike have also been organizing Wilder Training Club—a weekly HIIT workout held every Sunday morning at Benchakitti Park Amphitheater in Bangkok. The sessions are free to join, and participants receive WILDER samples to stay hydrated during the workout.
The Wilder brand launched in August 2024, targeting fitness enthusiasts and athletes across Asia with a mission to offer a healthier, sugar-free alternative to traditional sports drinks. The electrolyte formula is Keto-friendly and designed to aid recovery, performance, and overall well-being.
Agneta de Bekassy, the Swedish ScandAsia writer and influencer, met with the brothers behind the brand.
“Many of you might remember Ben-David and Dannie from their earlier days behind the bar—first in Australia and then here in Thailand,” Agneta writes.
“The two young men are both Swedish and have a solid background in hospitality. Together with their friend, Thomas Ånostam, they started Flow Cocktail, a company that specialized in beverage and events across Asia.”
“They’re even credited with creating Thailand’s first national cocktail, Siam Sunrise, and went on to co-author Tipple Thai, a beautiful cocktail book showcasing Thai fruits and herbs,” Agneta writes.
In 2010, their talents took physical shape with the launch of Hyde & Seek Gastro Bar—inspired by London and New York concepts, it quickly became a go-to hotspot in Bangkok. Just a few years later, in 2013, they introduced Rocket Coffeebar on Sathorn, beloved for its high-quality coffee and cozy atmosphere.
“There are many creative and innovative Swedes who have made their way in Thailand,” Agneta
More information on WILDER products and training events can be found at wilder.co.
