Danish Brand Store Owner Fights Pharmaceutical Giant

The Danish cosmetics manufacturer Tromborg is demanding half a million dollars in damages from pharmaceutical company Ferrosan, which is owned by Pfizer, writes the Danish daily Borsen. Tromborg’s founder and owner, Marianne Tromborg, is accusing Ferrosan of having placed the product series Imedeen in her concept store in Singapore without permission, and for having copied her concept to opening a new store in China.


Moreover, Marianne Tromborg says Ferrosan have posted pictures on its website where they show their new Imedeen shop in Singapore. But the pictures are of her store in Singapore.


“It’s not everyday that we see such free riding on a whole brand store concept,” says Johnny Petersen, attorney and partner at Delacour Dania in Copenhagen, which represents Tromborg.


“I have advised my client that she has a solid case,” he adds according to the article in Borsen.


Ferrosan has declined to discuss the matter in public.


It should be mentioned,that on the website for imedeen in Singapore, http://www.imedeen.com.sg/global/contact-1.aspx, the contact person is listed at Maureen Law, OneNine57 Pte. Ltd. This is the same contact that brought Tromborg into Singapore, according to the report on scandasia.com at the opening of the Tromborg shop in November 2008.


The U.S. pharmaceutical giant Pfizer bought Ferrosan’s consumer division in February, which include vitamins and food supplements. The seller was the Nordic private equity fund Altor.

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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