Danish companies are using the China International Import Expo (CIIE) to access China’s massive market. At a promotional meeting in Copenhagen, participants highlighted the event’s importance for global trade partnerships.
Ole Hammer from Lego Group praised the expo as a top platform for collaboration. Lego, a regular participant since the expo began, has engaged with over 200,000 visitors and grown to 450 stores in 120 Chinese cities.
Smaller businesses, like Inuit Seal Oil, are also benefiting. Founder Bent Mortensen sees the expo as a way to enter the Chinese market, describing it as a “huge opportunity.”
Danish Industry (DI) has supported Denmark’s presence at the CIIE since 2018. Peter Thagesen from DI plans to expand the Danish pavilion for future events.
Chinese officials encouraged Danish companies to leverage the expo and highlighted initiatives like a 30-day visa-free policy to simplify business travel.
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